TanBonitta

  • The creation of this website started with an external team that developed the customized template. As the launch date approached and the need to finish the website and implement some features arose, I became involved in this project.

  • TanBonitta 2023 - Shopify

Meet TanBonitta

Tanbonitta needed different interactions on their website. As they presented a fully organic skincare product in a highly competitive market, it was essential to highlight their segmentation through the website.

In the site, vibrant yet pastel colors were used, with many interactive features to attract a younger audience, while ensuring the purchasing process was easy to understand. Dynamism and functionality were key elements in this project.

Theme - UX/UI

Shopify Mockups - 2023/2024

CRO & E-Commerce Consultant

growth-focused Shopify optimizations

About the brand

Animations & Widgets

Newsletter

CRM integration & Mailing strategy

My commitment with TanBonitta

When the website was ready, we couldn’t just leave it as a mockup. Together with my team and the brand’s operations team, we successfully created and assembled the content. The most important task here was the coaching sessions, led by me, to teach the team responsible for maintaining the website how to achieve optimal development of the site's functionalities.

  • TanBonitta Mockup 2024 - Shopify

  • I started my weekly coaching sessions in CRO & e-commerce with the digital marketing and business teams. Together, we developed different strategies, such as diversifying points of sale in strategic locations across Peru, as well as becoming part of one of the most widely used commercial apps in the country. The idea was to make Tanbonitta more accessible to a broader audience—not just positioned as a niche or boutique skincare brand, but also promoted as a thoughtful and convenient gift option. This led to the creation of new product PACKS under 'The Perfect Gift' name, expanding our sales channels and making the purchase decision easier for customers.


    Additionally, we worked on implementing digital tracking, focusing on SEO and Ads, which increased sales performance and online positioning. At the same time, ongoing improvements were being made to the website to achieve the desired boost.