Mozzafiato

Shopify custom enhancements & Swimwear line launch
I collaborated with Mozzafiato on two distinct e-commerce development phases. The first one focused on enhancing user experience through automation, product bundles, and CRM integrations. The second involved the launch of their Swimwear line, requiring an advanced product logic setup (parent-child structure) and backend integration with their ERP system.
Mozzafiato 2025 - Shopify 2.0 (Live)

Project 1 | 'Packs' & Functional improvements

This phase involved upgrading a Shopify theme with enhanced customer experience features and bundle logic—without a full redesign. However, the scale of improvements led us to build a custom Shopify theme to enable flexibility and performance.

Mozzafiato.pe 2024 - Shopify 2.0
Key Implementations
- Automation of abandoned checkout & product browse emails
- Custom HTML email templates
- CRM integration and Mailchimp email flows (welcome, birthday, etc.)
- Custom progress bar in cart ("you’re X away from free shipping")
- Creation of a “PACK” product template
- Conditional logic to prevent items in a pack from being purchased separately
- Created pop-up & metafields for backend customization
- Product tagging for quick add and product rules

Pop-up

Customized - data base

Mailing

CRM integration - customized templates & flows

Beauty pack

New product template & rules

Progress bar

Customized cart

Project 2 | Swimwear line – Product bundles ERP friendly

For the launch of Mozzafiato’s Swimwear line, I restructured the product architecture to handle bundle-based products (parent-child logic), created the “Swimwear” collection, and integrated the catalog with the ERP system to ensure SKU-level accuracy and media linking.

Mozzafiato.pe 2025 - Shopify 2.0
Key Implementations
- Creation of parent–child product structure for bikinis (bundle / for-bundle logic)
- Setup of “Swimwear” collection (bikinis & one pieces) with dynamic filters
- Custom metafields for sizing, categories and visuals
- SKU-level multimedia upload
- ERP integration for accurate stock and catalog sync