Casa Morilo

  • A Peruvian slow-fashion brand rooted in bold silhouettes and craftsmanship, I designed a fully personalized Shopify store that supports the brand’s dual offering: prêt-à-porter and custom-made pieces.

    I developed the site from scratch, integrating all the functionalities of a fashion atelier, but online.

  • Casa Morilo Mockup 2025 - Shopify

online atelier?

This project required more than a theme setup — it involved developing dynamic product templates to allow for custom sizing, standard measurement tables, and garment personalization, all editable directly from the Shopify backend. 

  • A key contribution...
    I also trained the team with a tailored Shopify guide to ensure long-term autonomy.

Home - UX/UI

Shopify Mockups - 2024

Brand Identity 

Integration - graphic line

PDP - Products

Customized templates

Metafields & Personalization

toggleable inputs and integrations 

The experience was built to respect the brand’s editorial direction and soft identity, with an interface that makes the complexity of bespoke options feel effortless for the customer.

Customization meets conscious fashion

  • Casa Morilo Mockup 2025 - Shopify 2.0

  • Prêt-à-Porter fashion e-commerce

    Creating a Shopify experience aligned with the brand’s aesthetic and operational needs,

    • Custom Product Logic: Flexible templates for pre-order, made-to-measure, and ready-to-wear garments.
    • Standard and custom sizing with personalized metafields - PDP.
    • A/B testing for toggleable inputs, and integrations by product type.
    • UX/UI upgrades with a dynamic structure for product details.
    • Website graphic line creation - Mockups aligned with Casa Morilo’s brandbook.
    • Team Enablement: Delivered a Shopify training guide for internal team use and future scalability.
    • Set up for multi-market operations and scalable global e-commerce growth.