Gabriela Cueva

Services

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E-commerce Development 

Tailored online stores for premium fashion brands.

Design and development of tailored e-commerce platforms focused on usability, performance, and user experience for premium fashion brands.

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UX/UI Design 

Elegant, intuitive, and brand-aligned interfaces.

Creation of intuitive and visually sophisticated user experiences, ensuring seamless functionality and alignment with the brand’s aesthetics and values.

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CRO - conversion rate optimization 

Boost sales through data-driven design strategies.

Optimization of online stores to maximize conversions through data-driven strategies and design focused on measurable results.

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Digital Customer Experience 

Engaging digital journeys from start to finish.

Crafting strategies to enhance customer interactions with the brand across digital platforms, from browsing to post-purchase engagement.

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E-commerce & ICT Specialist

I specialize in designing digital platforms for the fashion industry, combining luxury aesthetics with cutting-edge technology.

I help established fashion brands create high-performing online stores that elevate customer experience and drive growth.

Work with me
+5 years

Experience

+15

Projects

96%

Satisfaction

+30%

CRO growth

Featured Projects

Fashion E-commerce

CASA MORILO

CASA MORILO

Fashion Atelier, Global E-commerce

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  • Built a customized Shopify store for a slow-fashion brand.
  • Integrated product templates for prêt-à-porter, pre-order, and custom-made garments with personalization sizing.
  • UX - product logic, smart metafields, and guided storefront editing.
Potential Impact
  • Enhanced the buying experience with intuitive customization flows.
  • Built for scalability and multi-market expansion.
Tools & Skills
Shopify
Ai
Adobe Xd
A/B Testing
Coding
CRM: E-mail Flows
CAPITTANA

CAPITTANA

Premium Fashion, Global E-commerce Expansion

International Market Expansion
  • Localized e-commerce sites for US, Europe, and LATAM markets.
E-commerce Platform Migration
  • Moved from WooCommerce to Shopify with tailored scalability.
Dropshipping and Retailer Automation
  • Streamlined inventory and shipping via automated workflows.
Warehouse and Logistics Optimization
  • Enhanced efficiency through global dropshipping systems.
Key Achievements
+35%
international sales growth
-40%
t: order processing
+28%
website performance
+20%
increase in conversion
Tools & Skills
Shopify
Figma
Adobe Xd
Google Analytics
Coding
Hotjar
WooCommerce
ERP integration
CRM integration
Klaviyo
Fulfillment System
Digital Catalogs - B2B
SUMAQ

SUMAQ

Luxury Fashion, E-commerce Platform

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  • Designed and developed a customized Shopify theme tailored to the brand’s luxurious identity.
  • Advanced animations and interactive widgets.
Potential Impact
  • Online presence with a seamless and elegant user experience.
  • Positioned to attract luxury clientele - UK market.
  • Designed to optimize customer engagement and conversions.
Tools & Skills
Shopify
Ai
Adobe Xd
Adobe Photoshop
Coding
View All

“Gabriela’s work is incredible—super professional, creative, and polished. She has been a key figure in building and elevating the brand’s digital presence”

“Gabriela’s work is incredible—super professional, creative, and polished. She has been a key figure in building and elevating the brand’s digital presence”

CTO, Capittana - P.B.
CTO, Capittana - P.B.

"It has truly been our pleasure working with you. Thank you so much! Your work is outstanding—everything looks incredible and extremely professional. We will definitely be reaching out for future projects."

"It has truly been our pleasure working with you. Thank you so much! Your work is outstanding—everything looks incredible and extremely professional. We will definitely be reaching out for future projects."

Co-Founder, Sumaq - D.H.
Co-Founder, Sumaq - D.H.

"Thank you so much! We’re beyond happy with how everything turned out ♥."

"Thank you so much! We’re beyond happy with how everything turned out ♥."

Founder & Creative Director, Casa Morilo - E.M.
Founder & Creative Director, Casa Morilo - E.M.

"Gaby created Casa Morilo's website even better than we imagined. She was very detail-oriented and made sure to deliver a site that’s easy to navigate. We loved both the process and the final result. Thank you for your patience and dedication!"

"Gaby created Casa Morilo's website even better than we imagined. She was very detail-oriented and made sure to deliver a site that’s easy to navigate. We loved both the process and the final result. Thank you for your patience and dedication!"

Digital - Head of Production, Casa Morilo - Y.C.
Digital - Head of Production, Casa Morilo - Y.C.

"Working with Gaby was a pleasure!... From the very beginning, she offered clear, viable solutions that were perfectly aligned with our brand identity. What stood out the most was her responsiveness, availability, and strong commitment to deadlines. Thanks to her support, we were able to implement the improvements within the agreed timeframe..."

"Working with Gaby was a pleasure!... From the very beginning, she offered clear, viable solutions that were perfectly aligned with our brand identity. What stood out the most was her responsiveness, availability, and strong commitment to deadlines. Thanks to her support, we were able to implement the improvements within the agreed timeframe..."

CEO, Mozzafiato - MC.P.
CEO, Mozzafiato - MC.P.